1. Scope of Media Coverage
Broadcast Tracking: Access to continuous, 24/7 real-time monitoring of global TV and radio channels (minimum full UK coverage), utilising proprietary speech-to-text (STT) technology to capture spoken mentions. Multilingual Capability: Automated translation and transcription for international markets, breaking down language barriers across global broadcast feeds.
2. Analytical & Functional Requirements
Real-Time Alerts: Configurable 24/7 notifications that deliver alerts to stakeholders seconds after a targeted brand mention or crisis event airs. Sentiment Analysis: AI-powered sentiment evaluation to understand whether media coverage of the brand, leadership, or competitors is positive, negative, or neutral. Share of Voice: Metrics to track the frequency and prominence of mentions.
3. Reporting & Collaboration
Customisable Dashboards: Visual, exportable reports tailored for different stakeholders (e.g., PR teams, C-suite, risk management).
Editorial Workflow: Tools to annotate, clip, and share specific studio/video segments or news articles directly with relevant internal teams.
4. Technical Specifications
Cloud Infrastructure: Software-as-a-Service (SaaS) platform requiring no local hardware, ensuring secure access to media databases from anywhere. Scalability & Localisation: The ability to add specific regional channels, languages, and custom dictionaries (e.g., learning new proper names or industry jargon) upon request.