Projects for Nature (P4N) is an initiative that aims to connect corporate donations to nature recovery projects screened by government, ensuring alignment with these national environmental priorities. The initiative has been in pilot from December 2024 – May 2025, raising money from multiple corporate donors and engaging over 50 businesses. More than this, P4N has enabled these corporates to demonstrate action within their nature reporting (e.g. TNFD and SBTN) and established strong relationships between businesses and nature projects that have catalysed further investment, e.g. through nature markets.