The proposed contract is for the appointment of a media agency to deliver media buying for selected campaigns, The supplier will implement an agreed media strategy, translate briefs into channel-level plans, purchase and manage media across digital and traditional channels, optimise campaigns in real time, and report on performance. The primary activity focuses on paid media delivery for the MoneyHelper Pensions Dashboard campaign (media buying only), alongside wider MoneyHelper consumer campaigns during FY 2026/27 that require both media planning and buying support, within agreed budgets and timelines.