The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees.
Summary of requirements:
• Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing
platforms and the best ways to target the School‘s audiences.
• Provide recommendations on best use of budget, creative and copy and provide insight on the media buying
landscape and market trends.
• Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in
place and liaison with media owners as required.
• Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement
optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.
• Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates.
More details on the scope of the contract are contained in the Brief.