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002350 British Library Audience Map and Segmentation Development Project

British Library

Publication date 8 March 2024, 12:05pm
Closing 12 April 2024, 11:00am
Contract location
UK - United Kingdom
Lot value
£130,000
Total value £130,000

The British Library is issuing this brief for the development of a new segmentation and audience Map to help inform how it broadens and deepens audience and user engagement. The audience map will be shared across the British Library to help all departments to have a shared and common approach to how they think about and engage specific audiences.

002350 British Library Audience Map and Segmentation Development Project

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